There’s a question I think almost every business owner eventually asks:

How much of me should I put into this?

Not how much time. We already know the answer to that is probably too much. 😂

I mean how much of yourself.

How much of your life do you share? How much stays private? Do people want to see the person behind the business, or should you just show up, talk about what you sell, and call it a day?

And then there’s the question I think we’ve ALL asked before hitting post:

Does anyone even care about this?

I’ve thought about that a lot over the years.

Because MegMade sells furniture. We design homes. We bring old pieces back to life. We help people create spaces that feel more like them.

Technically, I could come on here every day and show you beautiful rooms and furniture.

But that has never felt like the whole story.

Somewhere along the way, the business became personal.

If you’ve followed us for a while, you’ve seen a lot more than furniture.

You’ve watched our family grow.

You’ve seen our trips, celebrations, ridiculous moments, big ideas, goals, and plenty of things that did NOT go according to plan.

You’ve watched Joe and me take risks when we felt confident and probably a few when we were thinking:

“Well… I really hope this works.” 😂

And you’ve watched us build this business while raising four very energetic boys.

That’s the season of life we’re in.

Not because every family moment needs to become “content.” It absolutely doesn’t. There are parts of our lives that are just ours.

But our life and this business have never existed in completely separate boxes.

MegMade is something we built. Of course there’s some of us in it.

But sharing yourself online can feel… weird.

Let’s just say it.

There are days when posting something personal feels completely natural.

And then there are days when you stare at your phone thinking:

Is this too much?

Is this relevant?

Does this belong on the business page?

Is this “on brand”?

And my personal favorite:

What are people going to think?

I think anyone who creates content for their business has been there.

Whether you’re serving coffee, selling clothes, designing homes, making something with your hands, or turning a hobby you love into a business, there’s this strange pressure to figure out exactly what people want from you.

But here’s something I keep coming back to:

Your content doesn’t have to be for everyone.

And honestly?

Your business doesn’t either.

That realization has given me a lot of freedom.

Because the goal isn’t to create something that every single person on the internet will like.

And it’s definitely not to make yourself smaller, quieter, safer, or less you so nobody has a reason to scroll past.

Some people will scroll.

That’s okay.

Authenticity isn’t sharing everything.

I think we’ve gotten the word “authenticity” a little confused online.

It can start to sound like another marketing checklist:

Show your face.
Show behind the scenes.
Tell a personal story.
Be vulnerable.

But being authentic doesn’t mean giving thousands of people unlimited access to your life.

You get to decide what you keep for yourself.

To me, authenticity is much simpler:

What I choose to share should actually feel like me.

If I’m excited, I want you to feel that.

If something makes me laugh, I want to laugh about it with you.

If we learned something the hard way, maybe sharing it will save somebody else the headache.

If I’m obsessed with a beautiful house, you’re probably going to hear about it.

And if I’m in a season where being a mom to four energetic boys is taking up approximately 97% of my brain… well, you’re probably going to see a little bit of that too. 😂

Because that’s what’s real right now.

And yes, we love a trend too.

If there’s a funny sound that feels like us, a format that makes me laugh, or something I immediately think, Yep, that is SO our lifewe’re probably doing it.

I don’t think being authentic means ignoring what’s popular or refusing to try something new.

You can follow a trend and still make it completely your own.

We’re always experimenting. Trying things. Seeing what you guys respond to. Finding new ways to share what we do.

That’s part of the fun of it.

The difference, for me, is whether something feels like a natural extension of who we already are or whether we’re changing who we are because we think that’s what people want to see.

Because sometimes, in trying to create something everyone will connect with, we edit out the exact thing that would have made someone connect with us.

And I think that’s worth remembering:

The thing you’re worried is “too you” might be the thing someone else connects with most.

Because people connect with people.

There are people I follow online who don’t know me at all.

And they’ve genuinely impacted my life.

They’ve given me ideas.

Made me laugh.

Inspired me creatively.

Encouraged me without knowing I needed encouragement.

Made me think differently.

Or simply put something beautiful into my day.

And I think that’s pretty amazing when you stop and think about it.

You can have a positive impact on someone you may never even meet.

That’s also why I feel incredibly grateful for the community that has grown around MegMade.

Some of you have been here for YEARS.

You’ve watched our business change. You’ve watched our boys grow. You’ve celebrated things with us. You’ve laughed with us. You’ve watched us try things that worked—and probably a few things that didn’t. 😂

And some of you have trusted us with your homes and pieces of furniture that have been in your families for generations.

That connection means so much more to me than a number on a screen.

Joe and I have always wanted to spread joy.

That’s something we keep coming back to:

Spread joy. Look for the best in people. Look for the best in situations.

We’re definitely not perfect at it.

But it’s how we want to move through the world, and naturally, it’s part of what we want MegMade to put into the world too.

Sometimes that looks like creating a home that makes someone ridiculously happy to walk through their front door.

Sometimes it’s saving an old dresser someone else would have thrown away.

Sometimes it’s sharing an idea that gets somebody excited to try something new.

Sometimes it’s encouraging another business owner.

And sometimes it’s just sharing something ridiculous one of our kids did because it made us laugh and we think it might make you laugh too.

Not everything you share has to sell something to have value.

I think that’s one of the biggest things I’ve learned about creating content for a business.

Of course, we want you to buy things.

We own a business. 😂

We want you to visit our stores. Hire us to design your home. Fall in love with a piece of furniture. Come to our events. Tell your friends about us.

There is absolutely nothing wrong with selling something you believe in.

But I never want our relationship with this community to begin and end at a checkout page.

I want you to understand why we care so much about what we’re creating.

I want you to know the people behind it.

And I want what we share to add a little something to your day -even when you’re not buying a single thing from us.

And yes, some people won’t connect with it.

Because the more personality you put into something, the more opportunity you give somebody to decide:

Eh. Not for me.

But I’m learning that’s okay.

It doesn’t mean you stop listening to your audience. It doesn’t mean you stop learning, experimenting, trying trends, or changing as your business grows.

You can evolve without losing yourself.

You can listen to your audience without trying to become everything to everyone.

And you can create content that some people scroll right past while someone else stops and thinks:

“Oh my gosh. ME TOO.”

That second person?

That connection is worth so much more to me than trying to make something nobody could possibly dislike.

So here’s my Tuesday Tip.

If you’re building something you love a business, a creative career, a side hustle, or even a little account around something you’re passionate about take some of the pressure off yourself to create for everyone.

Tell us why you love what you do.

Show us the work you’re proud of.

Try the silly trend if it makes you laugh.

Talk about what you’re learning.

Share a mistake when you think it could help somebody.

Let us see a little bit of the season of life you’re in.

And keep the parts you want to keep just for yourself.

You get to decide what showing up authentically looks like for you.

Because having a platform whether that’s 100 people or 100,000 is a pretty incredible opportunity.

You get to put something into the world.

Something beautiful.

Something funny.

Something creative.

Something helpful.

Something that makes somebody feel understood.

And you may never know the impact it has.

I know there are people who have done exactly that for me.

So tell your story.

Have fun with it.

Be bold enough to share the things that actually matter to you.

And don’t carry the weight of trying to make every post, every idea, or every piece of your business connect with everybody.

Your content doesn’t have to be for everyone.

It just has to give the right people a chance to connect with you.

And to every one of you who has chosen to connect with us over the years

we’re always, always grateful you’re here. 🤎

Xoxo,

Meg